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Vietnamese consumers prefer planned shopping during Tết season

Vietnamese consumers prefer planned shopping during Tết season

About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.
Spring Fair 2026: the mountain-crossing journey of highland sellers

Spring Fair 2026: the mountain-crossing journey of highland sellers

The Pu Ta Leng Co-operative alone has directly sold around 140 tonnes of noodles, mainly through TikTok Shop.
E-commerce platforms urged to use automated filters to prevent spread of fakes

E-commerce platforms urged to use automated filters to prevent spread of fakes

Smuggling, trade fraud and counterfeit goods continued to grow more complex, larger in scale and wider in scope, particularly on e-commerce platforms and in cyberspace.
Digital promotions reshape Việt Nams e-commerce race

Digital promotions reshape Việt Nam’s e-commerce race

Vietnam E-commerce Association (Vecom) reported that about 70 per cent of Vietnamese consumers now shop online regularly, with annual growth of 22–27 per cent. This surge is expanding demand for essential goods alongside traditional best-sellers such as fashion, electronics and...
Draft Law on E-commerce approved

Draft Law on E-commerce approved

The draft law consists of 7 chapters and 55 articles, defining the rights and responsibilities of entities such as e-merchants online business individuals e-commerce platforms logistics, payment, advertising services providers and foreign organisations and enterprises with cross-border activities in Việt...
Foreign suppliers pay 328 million in taxes in first nine months

Foreign suppliers pay $328 million in taxes in first nine months

Data show the broader e-commerce tax intake – covering all domestic and foreign suppliers – reached VNĐ152 trillion ($5.63 billion) in the first nine months of 2025, up 64 per cent year-on-year.
Refund requests surge in e-commerce shopping

Refund requests surge in e-commerce shopping

The Vietnam Competition Commission received 144 complaints and suggestions from consumers in the e-commerce sector in the first nine months of this year.
Trade promotion fair for agricultural products and OCOP products opens

Trade promotion fair for agricultural products and OCOP products opens

The fair features 250 booths from 10 provinces and cities within Việt Nam and five provinces from the Lao People''s Democratic Republic.
Original Korean products to arrive soon on Việt Nams e-commerce platforms

Original Korean products to arrive soon on Việt Nam’s e-commerce platforms

Lazada''s strategy is to expand access to global brands through LazMall, the largest online shopping mall in Southeast Asia.
VN aims to digitalise OCOP programme for global reach

VN aims to digitalise OCOP programme for global reach

The OCOP programme has certified more than 17,000 products 3-5 star, more than 120 of which have received the top five-star rating.
Việt Nams upcoming e-commerce law to tighten rules on livestream sellers

Việt Nam’s upcoming e-commerce law to tighten rules on livestream sellers

Livestreamers and affiliate marketers will be banned from giving false or misleading information about products, services or promotions and from promoting products on digital platforms not legally eligible to operate in Việt Nam.
Việt Nams OCOP brands go global with e-commerce push

Việt Nam’s OCOP brands go global with e-commerce push

Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
Signing of strategic partnership to boost Việt Nams e-commerce and digital economy

Signing of strategic partnership to boost Việt Nam’s e-commerce and digital economy

Việt Nam’s eComDX and Vũ Hải Technology Application JSC signed a strategic agreement to advance e-commerce and digital economy growth in Hà Nội on Monday.
Consumers favour greener e-commerce in Việt Nam

Consumers favour greener e-commerce in Việt Nam

The rapid growth of e-commerce in Việt Nam has brought undeniable convenience, yet it also generates mounting environmental challenges, from excessive plastic packaging to increased transport emissions.
Digital push expands market for Vietnamese farm produce

Digital push expands market for Vietnamese farm produce

The campaign will feature two main livestream sessions: a “Daily Livestream” from 11:00 a.m. to 12:00 p.m. at the Thăng Long Imperial Citadel, and a “Mega Livestream” beginning at 12:00 p.m. from Jin Pro Network’s headquarters in Hà Nội.