The agreement, signed on Thursday between the ministry''s Agency for Domestic Market Surveillance and Development and the national postal operator, broadens cooperation beyond market inspection to include logistics, e-commerce, digital transformation and modern distribution systems.
The Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade introduced the Law on E-commerce and Decree 248/2026/NĐ-CP, which details the implementation of the law, at a conference in Hà Nội on Thursday.
Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.
The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.